Strategically Unlocking Innovation Through Smart, Comprehensive Best Practice Sharing
- Karsten Schmidt
- Mar 5
- 6 min read

Best practice sharing is one of the most effective ways to drive innovation and efficiency, yet many organizations struggle to implement it successfully. Arnaud Sliwa-Biset, CEO at Wegrow, has spent over 15 years in marketing, sales, and operations, focusing on making this process more efficient and engaging. In this interview, we explore key challenges in the Life Sciences sector and discuss strategies to optimize knowledge sharing for operational excellence.
Karsten: Thank you for taking the time for this interview, Arnaud. To get started, what are the biggest challenges Life Sciences companies face when it comes to reapplying best practices across different teams, departments, and geographies?
Arnaud: I appreciate the opportunity to share my insights. One of the biggest challenges Life Sciences companies face in reapplying best practices is the fragmentation of knowledge across all these parties involved. Critical insights—whether from successful commercial strategies or lessons learned in R&D—often remain siloed, limiting their potential impact.
On the commercial side, for example, optimizing media ROI requires a data-driven approach, but without structured best practice sharing, teams struggle to replicate winning strategies across markets. Similarly, scaling stakeholder engagement—whether with healthcare professionals, regulatory bodies, or patients—demands a clear understanding of what works, yet organizations often reinvent the wheel instead of building on proven methods.
In R&D, failed clinical trials are an inevitable part of innovation, but the real value lies in learning from these setbacks. Too often, companies miss the opportunity to systematically capture and apply these insights, leading to repeated inefficiencies and lost time.
To bridge these gaps, organizations are leveraging AI-powered platforms and structured knowledge-sharing frameworks to ensure best practices are not just documented but actively shared and scaled—accelerating innovation and driving operational excellence.
Karsten: How are teams empowered and rewarded to proactively scale best practices, and what has been the response from different departments?
Arnaud: Empowering teams to scale best practices starts with creating a culture where knowledge sharing is both recognized and rewarded. Organizations have implemented mechanisms to make best practice sharing not just a process but an engaging and motivating experience.
One successful approach is gamification—teams participate in themed challenges, earn recognition badges, and compete for meaningful rewards. This not only makes sharing more dynamic but also drives higher engagement across departments.
Another key driver is visibility and leadership recognition. When a team successfully scales a best practice, their impact is often showcased through leadership shoutouts, internal communications, and company-wide events. This acknowledgment reinforces the value of their contributions.
The response from different departments has been overwhelmingly positive. Commercial teams see direct benefits in optimizing campaigns and driving sales, while R&D teams accelerate innovation by leveraging past learnings instead of starting from scratch. Even HR and operations teams use best practice sharing to streamline internal processes and boost efficiency.
Ultimately, when teams see their knowledge making a real impact—and when they are celebrated for it—they become even more proactive in scaling best practices, creating a powerful cycle of continuous improvement.
Karsten: Can you elaborate on how best practice sharing tools help save time and reduce the need for reinventing the wheel? Any quantifiable results you can share?
Arnaud: Too often, teams struggle with the same challenges, unaware that a successful solution already exists elsewhere. By sharing best practices, companies can cut through inefficiencies and fast-track results. Let me give you a concrete example from one of our major pharmaceutical customers.
Their UK team had developed an innovative approach to managing the patient cycle within a clinical trial, enabling them to navigate regulatory approvals with remarkable precision. When the French team was about to launch a similar program, instead of starting from scratch, they leveraged the UK team's proven framework. By doing so, they streamlined stakeholder alignment and accelerated their speed to market by 25%.
Now, when we talk about a 25% acceleration in a multi-million-dollar project, the financial impact is substantial—easily exceeding €1 million in net margin gains. This is exactly where structured best practice sharing transforms operations, ensuring teams move faster, make smarter decisions, and maximize resources across global organizations.
Karsten: What metrics are used to measure the success of best practice sharing within organizations, and how do these metrics drive continuous improvement?
Arnaud: Measuring the success of best practice sharing is essential to driving continuous improvement. To quantify impact and refine strategies over time, companies focus on three key metrics.
The first metric is engagement. Many companies, especially in Life Sciences, struggle with siloed teams across product lines and markets. Simply fostering a strong sense of community and active participation is already a win. For instance, some organizations have successfully gathered over 200 best practices in a year from 40 different markets—demonstrating a significant shift toward knowledge sharing.
For organizations that are further along in their best practice-sharing journey, return on investment (ROI) is a key measure. One benchmark is accelerated time to market—tracking how many best practices are successfully reused across different markets. The financial impact of these reuses can be substantial, improving net margins anywhere from €100K to €2M by accelerating project timelines by one to six months.
Finally, scaling best practices for efficiency and cost optimization is critical. In the pharmaceutical sector, cost control is a major priority. Instead of cutting jobs, companies that effectively share and reapply cost-saving best practices can manage budgets more strategically. By embedding efficiency-driven best practices into daily operations, companies maximize resources and avoid unnecessary expenditures.
These three KPIs create a measurable, continuous improvement cycle. They ensure that best practice sharing isn't just a theoretical concept but a concrete driver of business performance.
Karsten: How does integrating tech platforms like MS Teams, SharePoint, etc., enhance the sharing and scaling of best practices?
Arnaud: Seamless integration is key to driving engagement and impact, which is why it is important to fit best practice sharing tools effortlessly into the ones teams already use. With integrations across Microsoft Teams, SharePoint, and other essential business platforms, best practice sharing becomes a natural part of daily workflows rather than an extra step.
Such an approach leads to an outstanding 90%+ adoption rate across industries and departments. Whether it’s commercial teams optimizing campaigns, R&D accelerating innovation, or HR streamlining processes.
Beyond desktop integration, mobile and tablet accessibility ensures that employees can access and share best practices on the go. Whether they’re in the field, at a client site, or working remotely, knowledge is always at their fingertips.
Karsten: What future innovations or enhancements do you foresee for tools designed to improve best practice sharing and organizational efficiency?
Arnaud: The future of best practice sharing lies in automation and data-driven insights. Many best practices remain trapped in local markets, buried in PowerPoints, meeting minutes, or shared drive documents simply because teams don’t have time to manually extract and share them. AI-powered capabilities are being developed to automatically scan and structure this unstructured data—ensuring that valuable insights don’t get lost but instead become actionable best practices available across the organization.
Another major advancement is enhancing ROI measurement. While best practice reuse is often tracked through user input, deeper performance analytics are now being integrated by connecting knowledge-sharing platforms with company APIs, market reports, and key business metrics. This will enable organizations to automate the correlation between best practice adoption and business impact, providing real-time visibility into how knowledge sharing drives measurable results.
By leveraging automation and advanced analytics, best practice sharing is transforming from a manual process into a powerful, data-driven engine for organizational efficiency and growth.
Illustration of Best Practice Sharing & Scaling Model

Karsten: A big thank you to Arnaud for sharing his valuable insights during our conversation. We truly appreciate your time and perspective!
This discussion has highlighted key takeaways on how structured best practice sharing can drive efficiency, accelerate innovation, and create measurable business impact. Companies that foster a culture of collaboration, recognize team contributions, and leverage AI-driven tools can significantly enhance knowledge scalability and optimize resources. By focusing on engagement, leadership support, and seamless technology integration, organizations can avoid inefficiencies and truly unlock their collective intelligence.
How does your organization currently approach best practice sharing, and what challenges have you encountered? Please feel free to comment below.
If you're looking to delve deeper into best practice sharing and how to scale it effectively in your organization, feel free to reach out to Arnaud or myself—we’d be happy to continue the discussion!
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